Pete First, Senior VP of Franchise Development, BrightStar Care

Pete First is BrightStar Care’s Sr. Vice President of Franchise Development. With extensive experience in the franchise industry, Pete is responsible for expanding the brand to new, untapped markets across the country. His responsibilities include providing leadership, strategy, and direction to the franchise sales team in addition to putting systems in place that will improve the overall franchise sales process. Pete’s goals include adding successful franchisees to the brand in an effort to rapidly expand to new and currently underserved markets.  In addition, Pete is responsible for the expansion of BrightStar Senior Living, our new construction senior living communities.

 Prior to joining BrightStar Care, Pete spent 14 years at Winmark Corporation, the franchisor for brands such as Play It Again Sports, Once Upon A Child, Plato’s Closet, Style Encore, and Music Go Round. During his tenure at Winmark, he awarded dozens of new franchise agreements annually and helped build the system to over 1,200 locations across North America

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Guest appearances by Pete First: