Shannon Swenson, VP Franchise Development, Dave’s Hot Chicken

Shannon Swenson is an experienced professional with comprehensive marketing, franchise operations & development background within a high-growth entrepreneurial setting. Professional strengths include a commitment to executing time-sensitive company objectives, developing and building franchise systems through solid industry knowledge and creating/improving the overall business model through the implementation of innovative marketing strategies.

MBA graduate with dual concentration in Global Business and Marketing Management as well as Certified Franchise Executive and eCornell certificate in Social Media Strategy.

Specialties: Experience in all aspects of Franchising: Marketing & operations, franchise support, lead generation, franchise development strategy, franchise agreements and FDD updates, automated CRM programs, e-marketing & interactive strategies, social media strategy, brand management, website development, training and team building.

Guest appearances by Shannon: