Princess Rosario San Diego is the owner of What’s Your Flan?

Princess Rosario San Diego is the owner of What’s Your Flan? in the Philipines. With more than 100 units, this low cost, home-based franchise targets people who are often marginalized in society – the unemployed, the disabled, senior citizens, housewives and abused OFW (overseas Filipino workers). San Diego is also dedicated to helping repatriated and abused OFWs.

She has partnered with HOPE of the Blas Ople Center (and other NGOs who serve this community) in helping the repatriated and abused OFWs by giving them opportunities, seminars and counseling. There are 760,000 OFWs and one in five is a domestic worker. Many of these workers face abuse when working abroad.
What’s Your Flan also partners with UNICEF. A percentage of sales goes to the organization and WYF supports UNICEF’s annual Christmas Celebration Charity event at The House of Refuge.]

After 14 failed business attempts, San Diego has found success with What’s Your Flan? She won 1st Place in the Nextgen in Franchise Leaders event held at Franchise Asia Philippines in July of 2018 and won The Nextgen in Global Franchising first runner up award at the event in Las Vegas in February of 2019. She is the first Filipino and Southeast Asian to reach this level of success.

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