Melina Palmer – The Brainy Business

Pillars of Franchising - Melina Palmer - The Brainy Business - Women in Business July 2019

Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help companies and entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference. The result is messaging, branding, advertisements, pricing and products that are more “brain friendly” (meaning more leads, conversions, and revenue).

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Contact Melina: melina@thebrainybusiness.com or (253) 250-8064

Guest appearances by Melina:

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