Larry Sutton, Founder/CEO, RNR Tire Express

Larry Sutton learned how to sell TV and appliances on commission when he was in high school. “My senior year I sold every teacher I had a TV or an appliance,” said Larry. In 1981 he became a business partner in Champion TV & Appliance Rentals and helped “grow it into one of the most admired RTO businesses in the Southeast.” Larry traveled around the country giving seminars on the RTO business as a way to give back to the industry and to help other dealers be successful. “I must have sounded like a preacher spreading the gospel because I became known as the Reverend of Rent to Own.”

Larry opened his first Rent-N-Roll store, the forerunner of RNR Tire Express & Custom Wheels, in September 2000. In 2006, he received the Association of Progressive Rental Organizations Lifetime Achievement Award. Larry has four children—two boys and two girls, and his brother, Steve, is a partner in the Ocala RNR store. Larry is an avid reader and partial to thrillers written by Brad Thor. He plays golf, likes to attend concerts, but his main interest is “RNR. I love visiting stores and strengthening our culture of valuing employees and serving and respecting customers better than anyone.”

Guest appearances by Larry Sutton: