Kathy Doering has been evaluating the customer experience for businesses across multiple industries since 1998 using proven methodologies such as mystery shopping or secret shopper, customer/employee feedback, social media management, mobile research and more. Back in 2007 she saw a huge opportunity in social media for her clients and began to work with leading software companies to monitor brand mentions, reputation monitoring, advertising and promotion reach, litigation and much more.
Her team has worked hard to help businesses of all sizes seize opportunities to gain new customers and keep existing ones. They help integrate customer experience channels so clients understand how the customers of a client see the client.
In 2017, Kathy also founded the Social Media Research Association to build a community of marketing professionals at every level, market researchers who want to be recognized in this area of expertise, students who are working on a degree in social media, pr/communication firms and more.
The goal is to help businesses of all sizes who often struggle to understand what is being said about their brands, and how to promote and protect their brands online. As with any marketing plan, social media marketing starts with “social media listening” or research to determine who your audience is, how they talk about your product or service, what their pain points are, how they interact with your competitors and to identify brand influencers.
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Guest appearances by Kathy: