Jessica Wescott, Chief Financial Officer and Chief Operating Officer, Stellar Service Brands

Wescott got her start in franchising in finance. “I started in the franchised restaurant space doing finance work and studying how guests responded to changes in real estate selection, marketing tactics, operational improvements, and training programs. We used the results to help inform and implement key strategic initiatives aimed at driving sales and improving profitability for our franchisees,” Wescott said. Her favorite part of the industry is the community that a franchise-based system creates. “I’ve been fortunate to partner with many incredible people over the years,” Wescott said.

Wescott believes that entrepreneurs should do their due diligence before going into the industry. “Spend the time doing your homework: research the industry, get to know the brand, current team, and franchise network. Also, make sure you are confident that you understand the financial opportunity and the work required to be successful,” Wescott said.  

Before joining Stellar Service Brands, Wescott had leadership roles with food franchises, including Fuzzy’s Taco Shop and MOOYAH Burgers, Fries, and Shakes. Wescott graduated cum laude with a B.A. in economics from Austin College.

Guest appearances by Jessica Wescott: