Cassidy Ford is Account Director at FRM Solutions, an enterprise-level, end-to-end franchise relationship management platform. A self-proclaimed franchise nerd, Cassidy’s experience spans from launching development departments with emerging brands like How Do You Roll?—a fast-casual sushi concept featured on ABC’s Shark Tank—to working with resales and under-performing franchisees with iconic brands such as Huddle House. Now, in her role at FRM, she uses her insight to consult with other franchisors on CRM utilization and industry best practices. Cassidy has a neurological condition called Tourette Syndrome and, in February 2021, she founded The Franchise Ticker, an initiative to celebrate neurodiversity and future-thinking in franchising. She proudly serves on the IFA’s Women’s Franchise Committee and is a dedicated member of the Southeast Franchise Forum and the Atlanta Chapter of the Women’s Franchise Network.