pillars of franchising-anna phillips-lash lounge

Anna Phillips, Founder and Chief Innovation Officer, The Lash Lounge

Anna Phillips, The Lash Lounge Founder and Chief Innovation Officer

Industry pioneer Anna Phillips is the founder and chief innovation officer at The Lash Lounge, a premier eyelash salon franchise with over 115 salons across the U.S. and growing. Founded in 2006, Phillips’s specialty beauty concept was the first salon dedicated to eyelash extensions in the U.S. and has expanded to 30 states.

Anna began her career in IT but always felt like something was missing. At a career crossroads in the early 2000s, she knew it was the right time to make a change—she decided to pursue her lifelong passion of helping others feel more confident about themselves. She became a licensed masseuse and esthetician and landed a position as one of the first massage therapists at Google, which sparked her entrepreneurial spirit. 

Following an unexpected move to Texas with her husband in 2003, Anna discovered semi-permanent lash extensions—a brand-new beauty service in the U.S. at the time—and became one of the first to offer this service in the country.  

After experiencing overwhelming demand for her eyelash extension services, Anna took a leap of faith and opened the first Lash Lounge, a full salon dedicated exclusively to providing lash extensions – pioneering a new vertical in the beauty industry.  An instant success, she opened two more salons within the first two years. After her third location, Anna realized the concept she’d created could be replicable as a franchise system and has since expanded her brand on a national scale, awarding over 300 licenses and growing! 

Anna’s passion for helping others feel beautiful, confident and cared for has fueled her unparalleled success—transforming a single-room operation into a national brand that has had an impact on more than 90,000 guests nationwide.


Additional Links – Anna Phillips excerpts: 

About Us | The Lash Lounge

Get Started | The Lash Lounge Franchising


Contact Info on Anna Phillips:
Anna on LinkedIn

Contact info on The Lash Lounge:

The Lash Lounge on Web


Pillars of Franchising -= Meg Roberts - The Lash Lounge

Guest appearances by Anna:

​How to Become a Franchisor. Seasoned Franchisors Share Their Secret for Success Broadcast Date: July 28, 2022 Broadcast Time : ...

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