Hey, You, Get off of My Cloud – Protected Territories and Why they matter by Holly A Ford
“Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.” Sun Tzu,
The Art of War Territory protection is critical when buying a franchise. An enforced territory foundation supports the franchisee in very critical areas such as customer acquisition, customer retention, price point, volume and expansion.
Join me on Pillars of Franchising Thursday February 7th at 5:55 ET as I discuss the real danger of not having protected territories and learn the difference between the often errantly interchanged terms “protected ” and “exclusive ”.