She’s got Diamonds on the Soles of Her Shoes – Women in Franchising

In 1986 just a little over 3 decades ago, women business owners were extremely rare. But with the private and government sectors both simultaneously addressing the issue, women now have a strong presence in every business segment including ownership of Fortune 500 Companies.

This decade now boasts 11.6 million firms that are owned by women.  But despite this phenomenal growth, Women-run businesses still only earn just 25 cents for every dollar of their male counterparts.

But franchising is different.  Women purchase a structured business with standard pricing and equal expenses. The often male referral network now falls to the shadow of consumer demand for the franchised product.

Today women own over 27% of all franchises!  Listen to my segment on Thursday December 6th on Pillars of Franchising to hear more!

Holly A Ford

 

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